Executive Director of Marketing, Communications and Remembrance

The Royal British Legion has stood with serving personnel, veterans and their families for more than a century. Our commitment to that community is unwavering, but the world in which we operate is changing. Public expectations are rising, the needs of those we serve are evolving, and competition for attention and trust has never been greater. We must rise to that challenge.

Royal British Legion
Haig House, London and other RBL Facilities
c.£130,000 per annum on a full-time permanent basis

The Royal British Legion is one of Britain's most recognised and respected brands. The Poppy Appeal alone is among the most powerful fundraising symbols in the world. We have made real progress on visual identity, audience insight and agency partnerships, but we know there is more to do. We do not yet have the brand our ambition demands, and our reach beyond our traditional audiences remains an unfinished project.

We are looking for an exceptional, commercially-minded marketing leader; someone who has led a major consumer-facing brand through real transformation, who knows how to sustain a loyal base while stretching into new and more diverse audiences, and who brings genuine creative ambition and strategic rigour to brand-building. This is a senior marketing leadership role at the heart of one of Britain's most iconic organisations.

Alongside brand and marketing, this leader will steward our national Remembrance programme, including the Festival of Remembrance, ensuring Remembrance remains meaningful for the next generation. With the centenary of our BBC partnership, a growing calendar of significant commemorations, and a responsibility to lead the nation in Remembrance in ways that feel both deeply traditional and genuinely inclusive, these are moments of real national significance. We want to approach them with the same ambition and creativity we bring to everything else.

Timeline

Closing Date: Sunday 14th June 2026
Preliminary Interviews: 17th - 24th June 2026 (online via Teams)
Executive Engagement Sessions: 1st July 2026 and 3rd July 2026 (online via Teams)
Final Panel Interviews: Friday 17 July 2026 (in-person, London)