Marketing Automation Senior Executive - Technical

As a Senior Marketing Automation Executive, you'll lead the development and execution of sophisticated digital marketing automations using Salesforce Marketing Cloud.

What if you read the description and don't meet every single requirement? We encourage you to apply anyway - we value diverse backgrounds and are committed to inclusivity!

What you’ll be doing

You'll architect and optimize multi-stage customer journeys across key lifecycle touchpoints, turning automation into a core capability that drives engagement, lead conversion, and lifetime value.

This role demands not just technical proficiency, but strategic thinking, stakeholder management, and a passion for data-informed decision-making.

What we’re looking for

To be successful in this role you will need to have a proven track record in the following areas:

• Proven experience managing complex marketing automation programs, ideally with Salesforce Marketing Cloud.
• Strong proficiency in SQL, AMPscript, and automation studio workflows is essential.
• Solid understanding of CRM systems (Salesforce Sales Cloud preferred).
• Demonstrated ability to lead cross-functional projects from concept to delivery.
• Detail-oriented with an analytical lens for interpreting large datasets.
• Strong communicator who can simplify technical concepts for non-technical stakeholders.
• Understanding of email deliverability, GDPR, consent management.

As a Disability Confident employer, BPP is committed to providing reasonable adjustments throughout the interview process. Candidates are encouraged to share any adjustment requirements ahead of interview so these can be considered and accommodated.

BPP part of Lyceum Education Group actively promotes equality of opportunity for all with the right mix of talent, skills and potential, and welcomes applications from a wide range of candidates. BPP will select candidates for interview based on their skills, qualifications and experience. Please note that for those posts that are exempt from the Rehabilitation of Offenders Act 1974, the successful candidate will be required to undertake a DBS check in addition to BPP undertaking any necessary online searches. This is deemed appropriate and necessary from a safeguarding perspective, and in line with BPP safer recruitment practices.

BPP part of Lyceum Education Group reserves the right to amend or withdraw this advertisement at any time prior to the closing date, should we receive a high volume of applications or if business needs change.